AMD presented by Ron Schooler
Tuesday, July 27 at University of Dayton Campus, Dayton, Ohio No charge.    Please bring a friend.    Guests welcome. Please join us Tuesday night, July 27, 2004 for this free presentation at the University of Dayton. Go to O'Leary Auditorium in Miriam Hall. We'll begin at 7:30 p.m. Bring a friend. by Bob Kwater

Advanced Micro Devices Comes To Town

This month DMA's guest presenter at their general meeting on Tuesday July 27^th at O.Leary Auditorium on the campus of the University of Dayton will be Ron Schooler from Skyland Technology, the Midwestern regional manufacturer's representative for AMD. He will be discussing AMD's 64 bit technology for both desktops (Athlon 64) and servers (Opteron). Ron will cover the architecture of the exciting new AMD processor in detail, and will discuss why it performs well in both 32 bit and 64 bit applications. Additional information can be found on AMD's website.

The meeting will begin at 7:30pm with a short business meeting prior to the presentation. There will also be a good amount of time for question and answers, so bring all you have as this is the time to have them answered by the experts. Skyland Technology represents AMD's computer processors and other manufacturer's hardware to regional distributors, resellers, VAR's and OEM's. Skyland is currently represented in 12 states in the north central United States. They can be contacted thru their website.

Twenty years ago, few would have given AMD more than six months to withstand the Intel avalanche. And yet, largely due to the heroic tenacity of CEO Jerry Sanders, little Advanced Micro Devices is still challenging mighty Intel for leadership of the microprocessor business. Every couple years, AMD almost dies. And then just when you count it out, the plucky firm comes roaring back and steals even more market share from Intel.

Meanwhile, in the last two generations, largely because Intel has been distracted by too many side projects, AMD has managed to produce a better chip. And, thanks to the passage of time, the landmark "Intel Inside" marketing campaign has lost much of its punch: Owning an AMD Athlon-powered PC is no longer the stigma it once was… it now is a symbol of innovation.

Some rules are meant to be broken and for years AMD has been breaking them. While Intel has kept a strong grip on the majority of processor usage industry wide, AMD has been making a name for itself in dependability and speed. First the gamers took AMD to their heart because they could challenge the processor and come out on top. Consequently AMD now helps sponsor many of the Gaming LANfests throughout the country. Lower costs attracted the business world and increased reliability opened the door to more manufacturers using AMD for servers, desktops and laptops.

The AMD Opteron^™ processor enables simultaneous 32- and 64-bit computing, representing the landmark introduction of the AMD64 architecture. The AMD Opteron processor is designed to run existing 32-bit applications with outstanding performance and offers users a simplified migration path to 64-bit computing. This evolutionary processor provides a dramatic leap forward in compatibility, performance, investment protection, and reduced total cost of ownership (TCO).

Jim Rowe, Editor
The DataBus
editor@dma.org

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